The Joy of Reform, the Pain of Change
The first thing a doctor often says is “tell me where it hurts”? When it comes to healthcare reform, businesses are experiencing many hurts. The manner of how we do business in the healthcare arena has...
View ArticleValue-Based Selling in a Reforming Healthcare Terrain
Selling value versus volume is like most things in life – easier to describe than do. Healthcare reform necessitates value-based selling. The entrenched behavior, however, is volume-based selling. For...
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